How to write an appealing description for your listings


Updated on Jan 19 • 3 minute read

Writing a complete, personal and welcoming description allows your listing to be more appealing and engaging; moreover, it increases your chances of receiving serious booking requests from tenants.

Along with great pictures of your property, videos and floor plans, having a clear and detailed description also reduces the amount of questions from tenants, saving you a lot of time in the long run. We have put together a few tips for writing your description which should reduce the amount of questions you receive.

What to include in your listing's description

Your listing's description should include the following information:

  • The property: Is it a recently renovated flat? Is it a student flat? How many bedrooms does it have? Is there a living room or a communal space? Is the bathroom shared?

  • The accommodation: Is there a single or double bed? What appliances or furniture are included in the room? Are guests allowed?

  • The neighborhood: Is it in a student neighborhood? Is it mostly a residential area? How close is it from the city centre?

  • Proximity to local hotspots: How close is the property to universities, public transportation, grocery stores, other attractions?

  • The other flatmates: Are they students or working professionals? Male or female? What’s the age range of the other tenants?

  • Extra services: Do you offer discounts for long term rental periods? Do you offer any other additional service (cleaning, luggage deposit, etc).

Valueable information to include in your listing's description during COVID-19

According to our research, tenants find it important to know more about the following items when searching for a place during the current pandemic:

  • Cleanliness: 69,1% of our respondents are looking for a home that is cleaned thoroughly. Tenants want to feel safe at their new place and especially during a pandemic, cleanliness is more important than ever. Therefore we advise you to add some details to your listing description on how you’ve cleaned your space and consider offering a tenant cleaning supplies so that they can clean as they wish. e.g. *‘’The room will be cleaned 6 hours before a tenant moves in. All surfaces will be sanitized with cleaners approved by global health agencies. I will provide extra cleaning supplies so that a tenant can clean as they stay.’’**

  • Medical solutions: Is there a doctor nearby? Where is the nearest hospital? Where can a tenant buy supplies as face masks and gloves nearby?

  • Information sources: What is a trustworthy (English) news source that tenants can use with the latest updates and regulations about COVID-19 in your country? E.g. a governmental website.

Here's an example of how you can structure your description

Offer details about the property; the rooms, furniture, facilities etc.:

This apartment is located on the first floor with a balcony and terrace in a new building. It is simple, cosy, modern and bright. Entering the house you can find an open kitchen with all appliances you might need: a table, 4 wooden chairs and a PLASMA TV 32”. In the living room, there is a very comfortable double sofa bed and large windows. The bathroom includes a washing machine and a comfortable shower. This apartment is perfect to accommodate up to four people in a modern and functional environment.

Paint a picture of the neighborhood and nearby amenities:

The apartment is situated between the railway station and the Central Metro Station, (via Spoleto) and it's a very convenient base in Milan. With the well-connected public transport, you can arrive quickly in the centre to many points of attraction. The tram takes you directly to the Castello Sforzesco. The area has been enriched in recent years with restaurants and shops for all your needs and is very popular with international students.

Don't forget to include some practical information:

The deposit will be refunded after the inspection of the inventory (if nothing is missing or broken) after your departure. We inform you that in order to prepare your contract we need the CODICE FISCALE, the enrollment letter of your school or of the company you are working for, in addition to a valid identity document.

Use the description section in your favour, highlighting the advantages and benefits of your property. It’s important to be honest and set the right expectations, to avoid misunderstandings, disappointments or cancellations.

It’s also beneficial to use the description to welcome your new tenants with a nice sentence, such as: 'International students are welcome!' or 'Looking forward to meeting you in Milan!' or 'I’m looking forward to receiving your messages!'.

Check out the articles below for more tips and tricks!

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Write an appealing description!

An engaging description for your listings will save you time and make your profile look more complete and trustworthy.

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